Mobile Suit Gundam is a Japanese media franchise popularized by the numerous anime and manga series that take place within the universe of the franchise. With a focus towards giant mecha that are piloted by humans, the space opera franchise is considered by many to contain some of the more memorable sci-fi designed robots and mecha in media. Mobile Suit Gundam continues to be a popular brand and has expanded to a highly successful line of products that include figures and model kits.

Setting the standard for Gunpla, the High Grade level of Gundam model kits provide a great entry point into the Gundam Universe! With a great range of motion and poseability options in 1/144 scale, these model kits provide a wide range of options at affordable rates.

After the massive success of the Mobile Suit Gundam anime, Gundam model kits or "Gunpla" exploded in popularity. Utilizing a special Battle System using "Plavsky particles", builders of customized Gunpla figures can do battle in virtual environments to prove their skills. In order to see who the best builder is, Gunpla Battle tournaments have emerged around the world and culminating in a yearly tournament for the ultimate challenge. Meeting a mysterious boy named Reiji, a young builder named Sei Iori sets out to win these Gunpla Battles and fulfill his dream of becoming the World Champion.